Privacy Policy

Privacy Overview

Last updated: June 29th, 2025.

SMS-iT (SE-Mi Sentient iT) ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services (collectively, the "Services").

This Privacy Policy applies to all users of our Services, including visitors to our website, customers who use our platform, and individuals whose information is processed through our Services. By using our Services, you consent to the data practices described in this Privacy Policy.

We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant privacy regulations.

Information We Collect

We collect information in several ways when you use our Services:

Information You Provide Directly

• Account Information: Name, email address, phone number, company name, job title, and billing information
• Profile Information: Profile photos, preferences, and account settings
• Communication Data: Messages, contacts, and communication preferences you upload or create
• Support Information: Information provided when contacting customer support
• Payment Information: Billing address and payment method details (processed securely by third-party payment processors)

Information Collected Automatically

• Usage Data: How you interact with our Services, features used, and time spent
• Device Information: Device type, operating system, browser type, and unique device identifiers
• Log Data: IP addresses, access times, pages viewed, and referring URLs
• Location Data: General location information based on IP address
• Performance Data: Service performance metrics and error reports

Information from Third Parties

• Integration Data: Information from third-party services you connect to our platform
• Partner Information: Data from business partners and resellers
• Public Sources: Publicly available information to verify account details
• Social Media: Information from social media platforms when you connect your accounts

Cookies and Tracking Technologies

• Cookies: Small data files stored on your device to enhance user experience
• Web Beacons: Small graphics used to track email opens and website usage
• Analytics Tools: Third-party analytics services to understand user behavior
• Session Storage: Temporary data storage for session management

How We Use Information

We use the information we collect for the following purposes:

Service Provision

• Provide, operate, and maintain our Services
• Process transactions and manage billing
• Authenticate users and prevent unauthorized access
• Deliver communications and messages through our platform
• Provide customer support and technical assistance

Service Improvement

• Analyze usage patterns to improve our Services
• Develop new features and functionality
• Conduct research and analytics
• Test and optimize user experience
• Monitor and improve service performance

Communication

• Send service-related notifications and updates
• Respond to inquiries and provide support
• Send marketing communications (with consent)
• Notify about policy changes and important announcements
• Conduct surveys and gather feedback

Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, abuse, and security threats
• Enforce our terms of service and policies
• Respond to legal requests and court orders
• Protect the rights and safety of users and third parties

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

• Third-party vendors who provide services on our behalf
• Cloud hosting and infrastructure providers
• Payment processors and billing services
• Customer support and help desk services
• Analytics and marketing service providers

Business Transfers

• In connection with mergers, acquisitions, or asset sales
• During due diligence processes
• As part of bankruptcy or insolvency proceedings
• With successor entities following business transfers

Legal Requirements

• To comply with applicable laws and regulations
• In response to valid legal requests and court orders
• To protect our rights, property, and safety
• To investigate and prevent fraud or security issues
• To enforce our terms of service and policies

With Your Consent

• When you explicitly consent to sharing
• For specific purposes you authorize
• With third-party integrations you enable
• For marketing purposes (where permitted)

Data Security

We implement comprehensive security measures to protect your personal information:

Technical Safeguards

• Encryption: Data encrypted in transit and at rest using industry-standard protocols
• Access Controls: Multi-factor authentication and role-based access controls
• Network Security: Firewalls, intrusion detection, and monitoring systems
• Secure Infrastructure: SOC 2 compliant data centers and cloud services
• Regular Testing: Penetration testing and vulnerability assessments

Organizational Measures

• Employee Training: Regular security and privacy training for all staff
• Access Limitations: Need-to-know basis for accessing personal information
• Background Checks: Security screening for employees with data access
• Incident Response: Procedures for detecting and responding to security incidents
• Vendor Management: Security requirements for third-party service providers

Data Protection Measures

• Backup and Recovery: Regular backups and disaster recovery procedures
• Data Minimization: Collecting only necessary information
• Anonymization: Removing identifying information where possible
• Audit Logging: Comprehensive logging of data access and modifications
• Regular Reviews: Periodic security assessments and policy updates

Data Retention

We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy:

Retention Periods

• Account Data: Retained while your account is active and for 90 days after closure
• Communication Data: Retained according to your settings and legal requirements
• Usage Data: Aggregated data retained for up to 3 years for analytics
• Support Data: Retained for 2 years to improve customer service
• Financial Data: Retained for 7 years for tax and accounting purposes

Deletion Procedures

• Secure deletion of data when retention periods expire
• Immediate deletion upon valid deletion requests
• Regular purging of unnecessary data
• Verification of deletion completion
• Documentation of deletion activities

Legal Holds

• Data may be retained longer if required by law
• Litigation holds may suspend normal deletion
• Regulatory requirements may extend retention
• Investigation needs may require preservation

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access Rights

• Right to Access: Request copies of your personal information
• Right to Know: Information about how your data is collected and used
• Data Portability: Receive your data in a machine-readable format
• Processing Details: Information about data processing activities

Control Rights

• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information
• Right to Restrict: Limit how we process your information
• Right to Object: Object to certain types of processing

Consent Rights

• Withdraw Consent: Withdraw consent for processing at any time
• Opt-Out: Unsubscribe from marketing communications
• Cookie Control: Manage cookie preferences
• Communication Preferences: Control how we contact you

Exercising Your Rights

To exercise your privacy rights, please contact us at [email protected]. We will respond to your request within 30 days (or as required by applicable law). You may also:

• Update your account information through your user dashboard
• Adjust privacy settings in your account preferences
• Contact our Data Protection Officer for complex requests
• File a complaint with relevant supervisory authorities

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and understand how our Services are used:

Types of Cookies

Essential Cookies

• Required for basic website functionality
• Enable secure login and account access
• Remember your preferences and settings
• Cannot be disabled without affecting functionality

Analytics Cookies

• Help us understand how visitors use our website
• Collect anonymous usage statistics
• Identify popular content and features
• Improve website performance and user experience

Marketing Cookies

• Track your online activity for advertising purposes
• Deliver personalized advertisements
• Measure advertising campaign effectiveness
• Require your consent before activation

Cookie Management

• Browser Settings: Configure cookie preferences in your browser
• Opt-Out Tools: Use industry opt-out mechanisms
• Cookie Banner: Manage preferences through our cookie consent tool
• Regular Review: Periodically review and update your preferences

Third-Party Tracking

• Google Analytics for website analytics
• Social media plugins and widgets
• Advertising networks and partners
• Customer support and chat tools

Third-Party Services and Integrations

Our Services may integrate with or link to third-party services:

Integration Partners

• CRM Systems: Salesforce, HubSpot, and other customer management platforms
• Communication Tools: Email providers, social media platforms, and messaging services
• Business Applications: Productivity tools, calendar applications, and workflow systems
• Analytics Services: Business intelligence and reporting platforms

Data Sharing with Integrations

• Data sharing occurs only with your explicit consent
• You control which integrations have access to your data
• Integration permissions can be revoked at any time
• We provide clear information about data sharing before enabling integrations

Third-Party Privacy Policies

• Third-party services have their own privacy policies
• We encourage you to review these policies
• We are not responsible for third-party privacy practices
• Contact third parties directly for privacy-related questions

International Data Transfers

We may transfer your personal information to countries outside your residence:

Transfer Safeguards

• Adequacy Decisions: Transfers to countries with adequate data protection
• Standard Contractual Clauses: EU-approved contracts for international transfers
• Binding Corporate Rules: Internal policies for multinational data transfers
• Certification Programs: Privacy Shield and similar certification mechanisms

Data Processing Locations

• Primary data processing in the United States
• Backup and disaster recovery in multiple regions
• Customer support operations in various countries
• Development and testing in secure environments

Additional Protections

• Encryption of data during transfer
• Regular assessment of transfer mechanisms
• Monitoring of data protection laws in destination countries
• Suspension of transfers if adequate protection cannot be ensured

Children's Privacy

Our Services are not intended for children under the age of 13 (or 16 in the EU):

Age Restrictions

• We do not knowingly collect information from children under 13
• Users must be at least 18 to create business accounts
• Parental consent required for users under 18
• Age verification may be required for certain features

Parental Rights

• Parents can request access to their child's information
• Parents can request deletion of their child's data
• Parents can refuse further collection of their child's information
• We will verify parental identity before responding to requests

Discovery of Children's Information

• If we discover we have collected children's information, we will delete it promptly
• Parents should contact us immediately if they believe we have their child's information
• We will take steps to prevent future collection from that child

Changes to This Privacy Policy

We may update this Privacy Policy from time to time:

Notification of Changes

• Material changes will be communicated via email or website notice
• Minor changes will be posted on our website
• We will provide at least 30 days' notice for significant changes
• Continued use of our Services constitutes acceptance of changes

Version Control

• Each version will be dated and archived
• Previous versions available upon request
• Change log maintained for transparency
• Regular review and updates as needed

Your Options

• Review changes before they take effect
• Contact us with questions about changes
• Opt out of services if you disagree with changes
• Exercise your rights under the updated policy